B-YU nasce così, dall’ammirazione per la donna del terzo millennio.
Da qui l’esortazione,
un po’ monito e un po’ preghiera:
sii te stessa! “Be you”.
L’IDEA
Fotografare l’anima contemporanea.
Vestirla. Renderla unica, libera di essere se stessa.
L’OBIETTIVO
Porla al centro della scena,
fascino e concretezza,
per valorizzarne personalità e carattere.
IL PROCESSO CREATIVO
Diventare complici della sua individualità,
cercare l’interazione, sempre,
per trasformare i suoi pensieri
in desideri esauditi.
IL RISULTATO
Una collezione di capi e accessori,
in cui creatività, qualità dei materiali
e della produzione si amalgamano perfettamente,
espressione inequivocabile del miglior made in Italy.
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